You’ve made the decision to begin communicating your treasure trove of knowledge to the world. You’re determined to present yourself as an expert in your field, dispensing profound and humorous information and gathering a large number of followers, but when it comes down to actually writing, it’s as if you’re beating your head against the wall.
Video blogging is where it can be your most trusted companion.
Is it a video blog?
Vlogging or video blogging is the process of taking what could be a written piece and presenting it the way you would in front of an audience. It’s like talking to cameras and communicating with the world. It’s also a lot of fun; you can make use of videos, images, cartoons graphics, or even only your lovely chat cup. The key is to be as concise and convincing as you can with the message that you want to convey and convey it using visual imagery that the audience will identify with and will remember.
Who is responsible?
Everyone! From hippy-wearing tea-cosy herbalists to tie-wearing industry Emperors. Vlogging is highly effective for all kinds of people.
Suppose you are an entrepreneur. You could make use of it to increase the awareness of your company the product, service or. The advertising model of YouTube can help significantly in this. Bloggers fall into this category, too, because they’re trying to be seen as specialists in their respective areas. The blog gives you the opportunity to build your personal image. It is also an effective sales tool.
What should I do?
Here are some basic principles and suggestions for starting:
1. Find an explanation.
There must be an objective for your video. There must be something of value your viewers should be able to see and remember. Simply put, you need to be able to speak to your audience, and they should gain something in return for watching your presentation.
Although some videos that are most popular include content that is laughable and not of any real significance to the viewers, however, that content isn’t going to help businesses. The actual value of the medium is sharing high-quality videos that are beneficial to the people you want to reach and that will strengthen your brand image and attract customers to take advantage of your services.
2. Create your content.
It is by far the most crucial element of your YouTube strategy. The design that you present on your page is crucial; however, the content you produce is crucial. This is the reason why people visit your channel, not to view you, but to profit from your thoughts, and this is what will influence them to choose whether to utilize your services or not.
Here’s where the power of social media can be found. When your post is excellent and really great, your viewers will want to share it with others and leave a comment. The more thought you place into making your content worth and sharing it, the greater effective your video will be.
Engagement and sharing are what all marketers in the world are working towards. Engagement is crucial because it allows your viewers to give feedback about literally what they are looking for. The sharing between your audience members is crucial since it repeats your messages and sometimes rapidly.
Be aware of any feedback your intended customers provide, as you’ll need their input to alter your product and services and to improve it.
3. Name your Vlog.
The same rules you usually follow when naming an object such as a product, an item or children still apply here! The name should be memorable. Vlad the Impaler is still a part of history. Neil the Impaler would have been a bit too much for it.
Also, you should incorporate methods of Search Engine Optimization into your business name. In simple terms, you need to include keywords that your audience will be searching for when looking up the content you are able to share. For example, “Ways to make the audience pay attention” would not be discovered in search of “public tips for public speaking”. It is better to title the video “Public public speaking tips for drawing the attention of your presentation!” Be sure to ask yourself what keywords users would naturally search for to find the content you are providing. You’ll be able to add these keywords into the video when you upload your video on YouTube.
4. Have you got the look?
The outfit you wear and the background will determine the tone of marketing for your video. Fortunately, vlogs are pretty casual. There’s no need for an entire production crew (the camera in your computer will suffice); The background could be a good fit for your research. Keep in mind that in a gym uniform with a barking dog, the clock’s hanging skew wouldn’t help your brand stand out. Consider the things your potential customers will see in the end; it will be the first impression they have of your company.
A simple trick is to switch on the lighting in the house at all times, even during the daytime, for a dazzling lighting look.
Simply put, you must remember that there must be some sort of synchronization between your authentic self and the vlog version of you. In the end, you want them to get to know you in person; and if there’s no sync, the trust and repeat business could go out of the window.
5. The usual rules of communication apply.
At the top of the list is to be engaging. Yes, a vlog is, in essence, a means to promote yourself or your product; however, always put the value first and include advertising towards the conclusion. It is essential to grab the viewer’s the audience’s attention early (in about 10-second intervals) to keep them engaged by providing solid content, outlining your ideas in a concise manner with power, and finally ending before it becomes boring. Your own enthusiasm in your delivery can be helpful too.
Keep them interested and wanting to see more. This is likely to create a fan base for your video.
6. The first time you’ve done it
You can film it with your computer (or an external camera, in case you’d prefer more professional). Download it to your computer. Create a YouTube account and then click on “Upload.’ Follow the steps. After you upload your video, it will offer you the option of adding tags, for example, ‘Public Speaking’ or ‘Leadership or any other tags that will draw viewers towards you.
It’s possible to upgrade your editing tools; however, the majority of vlogs that are successful are simply professionals talking to an audience on the internet on a subject that is interesting to them.
7. Don’t stop!
If you are considering blogging as part of your plan to be recognized, then you must think of a long-term approach. It’s going to work if you persevere. The more content you’ve created and the more likely you are to be discovered, and the higher the likelihood for your content to enjoy lasting value and will be used in business.
It is a good idea to think about dividing your information into the form of a series of videos, and instead, do ten video blogs with a duration of 1 minute rather than an entire ten-minute information dump.
There’s also no time limit to the vlog (apart from YouTube’s 15-minute maximum for normal channels). If you’re engaging, people will continue to watch. If not you, they will not. However, short, sharp and fast tends to work best efficiently.
The most important aspect?
Start! Begin today. Vlogging isn’t the kind of thing that requires months of planning and thinking. Look up vlogs related to the keywords that you like, as well as watch them and analyze what you like and do not like. Do not take their ideas and copy the style of these videos. However, ask yourself what you like best and test it.
