Names are what makes a startup or business stand out. The identity of a business is crucial in its success in the market. However, we often don’t think about the name we choose for our venture. We believe that hard work is the best way to succeed. But success is not just a result. There are many factors that go into success.
My 10 years of experience in marketing and branding have taught me that entrepreneurs start with a dream. An idea that makes him sleepless at night and the faith that he can do it better than anyone else. You can refer to your friends, competitors, and family, and most importantly, the internet to search for a name. Once you choose a name, you begin to invent that name in your dreams and plans. What you don’t realize is that the name of an entity is what gives identity to that company. This name must be recognized and pronounced by someone other than you.
How do you choose the perfect name for your venture or startup?
There are many factors you should consider before choosing a name. I have compiled a list of the top 5 factors that can help you achieve your dream project. If you have already decided on a name for your venture but are afraid of changing it, I will show you 5 easy ways to make the necessary corrections. These will allow you to achieve the same results as your original name with little content changes (click the link below to learn more).
Here are five things you should consider before you give your startup a name.
1. The higher the chance of success, the shorter the name.
A short name is simple to pronounce and remember. A short name has many advantages. It is easier to create a logo and your name can also be used as your logo.
2. Your target audience or the product & service you are naming should be included in your name.
Your target audience is the people who will benefit most from your startup or initiative. Know your target audience first. Next, gather information about them, such as their age, income, nationality, language, problems with your product, and how they have responded to brands like previous ones. This will give you an idea of who your target audience is and how you can relate your brand to them. After this research, you can search for a name for the company or search for a name that’s related to your products or services.
3. Names should be easy to pronounce and understand.
Sometimes, when we choose a name that is related to our product or audience, but the words are difficult to pronounce, we think it will sound more intelligent and cooler. People dislike technical names that are difficult or complicated. If they have to make extra effort to pronounce your name correctly, they will most likely choose a more familiar brand. No one wants to sound like they are trying to pronounce a brand name in a store.
4. Names should not contain only one vowel or repeat vowels
Vowels are an important part of any name. Vowels give your name a phonic sound that makes an impression on the brain. Most of the top brands use more or more vowels in their names. This makes them catchy and more appealing.
5. Limit the number of words you use in your name to two.
Maximum words should not exceed 2 words per name. If you need to use more, then identify your company with the initials of the words.